Senior data, insight and AI leadership — fractional, consulting or contract. Commercially grounded, hands-on, and built to create momentum fast.
Whether you need senior direction, a clear-eyed diagnosis, or someone to step in and get things moving — I flex to what you actually need right now.
Senior data, insight and AI leadership one to three days a week — strategy, stakeholder alignment and operating rhythm, without the full-time hire.
Diagnosis first, always. I find what's really going on, cut through the noise, and define the most sensible path forward — grounded in commercial reality, not theory.
Step in fast and get moving. Analytics, data engineering, AI-enabled workflows, or bridging technical and commercial teams — experienced delivery from day one.
Pragmatic, low-fluff and focused on momentum. I'm most useful when the challenge is commercially important and slightly messy.
Look past symptoms. Clarify the decision points and focus on what genuinely affects performance.
Improve upstream data, definitions and operating discipline — not just the outputs built on top of them.
Reporting, models and workflows that are useful in practice — not just impressive in a slide deck.
Make the work usable by everyone who needs it — from the boardroom to delivery teams on the ground.
Across consulting, in-house leadership and contract delivery — often where data, technology, insight and commercial priorities need to come together fast.
Deep experience in marketing analytics, commercial decision support and performance measurement — including econometric-style work, customer and channel insight, and the practical realities of growth-focused organisations.
Designing and improving data stacks, pipelines and reporting environments — with the governance and ways of working to make outputs trustworthy and actually used.
Comfortable across SQL, Python, Snowflake, dashboards and LLM workflows — moving between stakeholder conversations and practical execution without losing a beat.
Modern data and insight stacks · Reporting quality improvement · Post-investment growth · AI-led insight approaches · Team structure and credibility · Project recovery and delivery acceleration.
Whether it's a quick call to sense-check an approach, or a longer conversation about a real challenge — I'm happy to start with a conversation and see if I can help.